Pratt & Whitney Turn Back the Clock

Remember the old Pratt & Whitney engine logo? The bald eagle adorned some of the world’s most famous engines on some of the world’s foremost aeroplanes. Well, the bald eagle lives to fly another day and has been reinstated as the official Pratt & Whitney logo from this day on.

Discarded in 1981 as the firm’s official corporate symbol, the old eagle was replaced by a new nineteen eighties high-tech version that did nothing for one’s imagination nor apparently for Pratt engine supremacy either. Ironically, the change of logo fairly closely follows a sad period at Pratts where its market share of new aircraft engines has dropped dramatically in recent years.

How things change. A decade ago rival, General Electric, had almost no engine presence in Australia, either in the military or via the airlines. Today, the situation has completely reversed and the sad fact for Pratts is that things don’t look like getting any better.

This content is available exclusively to Australian Aviation members.

Login

Become a Member

To continue reading the rest of this article, please login.

Username or Email

Password Forgot password?

Keep me signed in on this device.

If you check this box before you log in, you won’t have to log back into the website next time you return, even if you close your browser and come back later.

If you check the box above before you log in, you won’t have to log back into the website next time you return, even if you close your browser and come back later.

---

or

---

Login with a Passkey

To unlock all Australian Aviation magazine content and again unlimited access to our daily news and features, become a member today!
A monthly membership is only $5.99 or save with our annual plans.

PRINT

$49.95 for 1 year Become a Member

See benefits

• Australian Aviation quarterly print & digital magazines
• Access to In Focus reports every month on our website

MOST POPULAR

PRINT + DIGITAL

$99.95 for 1 year Become a Member

$179.95 for 2 years Become a Member

See benefits

• Unlimited access to all Australian Aviation digital content
• Access to the Australian Aviation app
• Australian Aviation quarterly print & digital magazines
• Access to In Focus reports every month on our website
• Access to our Behind the Lens photo galleries and other exclusive content
• Daily news updates via our email bulletin

DIGITAL

$5.99 Monthly Become a Member

$59.95 Annual Become a Member

See benefits

• Unlimited access to all Australian Aviation digital content
• Access to the Australian Aviation app
• Australian Aviation quarterly print & digital magazines
• Access to In Focus reports every month on our website
• Access to our Behind the Lens photo galleries and other exclusive content
• Daily news updates via our email bulletin

View more offers and details