iscover
Warning: Undefined array key "image-size-770" in /data/www/upgrade/australianaviation.com.au/httpdocs/wp-content/themes/australianaviation/functions.php on line 1310
Warning: Trying to access array offset on null in /data/www/upgrade/australianaviation.com.au/httpdocs/wp-content/themes/australianaviation/functions.php on line 1310
The AirAsia Group has announced a restructuring that will see AirAsia X operate more independently from the Malaysian carrier, while the long haul affiliate is also aiming to launch an initial public offering during the second half of 2011.
“After more than two years of operation, we have begun to notice some dilution of the AirAsia business model and recognise the need for AirAsia and AirAsia X to remain focused on their respective markets,” said AirAsia Group CEO Tony Fernandes. “Nevertheless, we are extremely pleased with how quickly AirAsia X has grown in the two and a half years since its birth.”
This content is available exclusively to Australian Aviation members.
A monthly membership is only $5.99 or save with our annual plans.
- Australian Aviation quarterly print & digital magazines
- Access to In Focus reports every month on our website
- Unlimited access to all Australian Aviation digital content
- Access to the Australian Aviation app
- Australian Aviation quarterly print & digital magazines
- Access to In Focus reports every month on our website
- Access to our Behind the Lens photo galleries and other exclusive content
- Daily news updates via our email bulletin
- Unlimited access to all Australian Aviation digital content
- Access to the Australian Aviation app
- Australian Aviation quarterly print & digital magazines
- Access to In Focus reports every month on our website
- Access to our Behind the Lens photo galleries and other exclusive content
- Daily news updates via our email bulletin
The new arrangement will see AirAsia X take on responsibility for its day to day operations and commercial strategy, although it will continue to use the AirAsia brand and website under a 30 year agreement. Much of the commercial strategy and operations between AirAsia and AirAsia X have been shared despite the two companies operating on different air operators’ certificates.
Although converging with their branding in recent years, AirAsia and AirAsia X are two different companies, with AirAsia X emerging from former regional airline FlyAsianXpress in 2007 to operate long haul services with a fleet of Airbus A330-300s. AirAsia X’s investors include AirAsia, the Virgin Group, Orix and former Air Canada CEO Robert Milton.
