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Air New Zealand’s latest safety video has become a global hit on YouTube with 6.2 million viewers so far.
Featuring characters from The Hobbit in advance of the release of the first in a new trilogy from award-winning Peter Jackson, the video was watched by more than one million people in the first day of its release.
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AirNew Zealand’s head of international marketing Jodi Williams said: “The video has been simply fantastic for growing global awareness of the forthcoming movie, Air New Zealand’s brand and New Zealand as a destination.”
The airline is investing several millions of dollars to help market the movie in a cross-promotion aimed at stimulating more tourism to New Zealand. A themed Air NZ aircraft will be revealed just prior to the movie’s global premiere in Wellington on November 28.
Ron's Rant
says:Exactly the sort of creativity Qantas wouldn’t recognise if it slapped them in the face.
Geoff Cynic
says:QANTAS? The well respected (safe) international carrier you have, when you don’t have a well respected (safe) international carrier. You can thank Jack Thompson for that line!
Times are achanging. The only constant in this world is change.