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Virgin returns serve with call for Qantas marketshare investigation

written by australianaviation.com.au | November 28, 2013


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Virgin Australia, too, is now calling for a level playing field. (Seth Jaworski)
Virgin Australia, too, is now calling for a level playing field. (Seth Jaworski)

Virgin Australia has issued a statement calling for an investigation into Qantas’s so-called “line in the sand” publicly stated goal of maintaining 65 per cent marketshare of Australian domestic airline travel.

Reads the statement, issued on Thursday afternoon: “Over the last three years, Virgin Australia has had a consistent strategy of bringing strong competition to all key market segments, including the corporate, government, regional, leisure and budget segments.

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“We have made significant progress in this regard, despite our major competitor’s publically-stated strategy of maintaining a 65 per cent share of the Australian domestic aviation market at all costs. Virgin Australia believes that a level playing field should include a full and proper investigation of our major competitor’s 65 per cent ‘line in the sand’ policy.”

The statement falls short of calling Qantas anti-competitive, and does not say which entity Virgin thinks should investigate Qantas’s marketshare policy.

The call for a “level playing field” echos Qantas’s own comments about the need for the changes to the Qantas Sale Act, which it says disadvantages it against a majority foreign-owned Virgin Australia.

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The dispute arose from Virgin raising over $300 million in an equity rights raising from major shareholders Air New Zealand, Singapore Airlines and Etihad.

“The Qantas Sale Act is a matter between the government and Qantas,” the Virgin statement notes.

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Comments (3)

  • Craig

    says:

    Thank god some people are questioning qantas i woukd like to remind people qantas has only been flying domestically fully since it bought out TAA out in 1993 . Qantas was more intetnational before then and every route virgin challenged joyce cries foul .

  • Ante C

    says:

    It’s a lost battle for Virgin already. I’m not sure why they’ve called Qantas ‘anti-competitive’, because Qantas wanting to keep the highest marketshare sounds pretty competitive to me. If Virgin want a ‘level playing field’, then they’re going to have to work harder and find more strategies themselves if they’re going to get to where they want to be.

  • Dicko - Harvey Dickinson

    says:

    How about that, an airline owned by three foreign governments, a disinterested foreigner and a few aussies asking for our government to help them make money. Tell em to go bite their _ _ _ Joe. By the way AA make sure you print those Qantas press releases in full, won’t you. We have to get some balance into your publication
    somehow !

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