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Jetstar has launched a new ad campaign to encourage domestic travel, under the tagline, “Travel here while the rest of the world can’t.”
The promotions, which will run outdoors and on social media, show giant coupons highlighting locations where the airline is offering cheap tickets. Artists have already placed their designs on beaches, rooftops and car parks.
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Tom Wenborn, from creative agency Tinkerbell, said, “Australia and New Zealand truly are the lucky countries, and right now we have both sides of the Tasman to ourselves to explore.
“We’ve loved helping to highlight some of Australia and New Zealand’s favourite destinations in a uniquely Jetstar way.”
It comes after the federal government hinted this week it could extend the half-price ticket scheme after it revealed more than three-quarters of the 800,000 cheap fares have now been sold.
Trade Minister Dan Tehan said the remaining 200,000 flights would “go like hot cakes” and argued every dollar spent on them is generating 10 times more for the wider tourism industry.
Domestic aviation has been pinning its recovery hopes on the federal government’s plan to supplement airfares for passengers to 15 destinations including the Gold Coast, Alice Springs and Kangaroo Island. It follows the end of JobKeeper last month.
The fares are on sale until the end of July for travel until the end of September, with discounts applied automatically.
Both airline groups have also topped up the 15 locations with sales to other destinations and also extended fare flexibility in light of recent uncertainty.
The success of the initiative allowed Qantas and Jetstar to announce they would soon be flying more aircraft on their domestic routes than before than pandemic and rivals Virgin to commit to hiring 150 new cabin crew and leasing 10 new 737s.
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Earlier this month, Tourism Australia also launched a new $3 million campaign to encourage New Zealanders to take advantage of the trans-Tasman bubble.
The ‘Be the First’ adverts will run until June across TV, online, print, radio and on outdoor billboards.
The campaign will focus on Australia’s food and wine, nature and wildlife. Tourism Australia estimated that in 2019, 1.4 million visitors from New Zealand spent $1.6 billion across the Tasman – or an average of $1,255 per visitor.
