The future of business aviation

Former RAAF pilot Alexander Robinson is the co-founder of Airly, a start-up that allows customers to book business jet flights via an app. Here, he predicts what this year has in store for the industry after it welcomed a new generation of customers in 2020

COVID-19’s savaging of the aviation industry will continue to be recorded and analysed in detail into 2021 and beyond. What’s more interesting and uplifting is considering what opportunities may arise from the pandemic? How might air travel be improved? Let’s not consider only commercial air travel, but general aviation, freight, military, and for the focus of this article, business aviation, too.

It’s easy and rational to focus on pandemic negatives, but to borrow from QF32 Captain Richard de Crespigny – who articulated the concept of ‘inverting the logic’ in his book Fly! – perhaps we should ask what opportunities this pandemic presents? “And then I had my epiphany,” wrote Mr de Crespigny. “My mind switched. I inverted the logic. I remembered what Gene Kranz, NASA’s flight director, said during the Apollo 13 Mission, ‘Hold it, gentlemen, hold it! I don’t care about what went wrong. I need to know what is still working on that spacecraft.’”

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