On Thursday, Bonza surprised the industry by announcing it was axing five of its 27 routes just months after their launch.
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While it was long suspected the airline would adjust its network over time, the move has come far sooner than most believed.
It will also give critics ammunition to believe its unique approach of cutting out capital cities isn’t working.
Here, Australian Aviation’s senior journalist, Jake Nelson, breaks down today’s events and explains what they mean for the future of the airline.