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Qantas is on the lookout for a new Australian designer to replace the staff uniform famously launched by supermodel Miranda Kerr over a decade ago.
The updated look will debut in 2027, and the airline added it would survey staff to assist in developing the new outfits.
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“With a vast and growing international and domestic network, a historic fleet renewal program underway and the final frontier of global aviation just around the corner it’s time to define a new look for our people that reflects where we are heading,” Qantas CEO Vanessa Hudson said.
The previous look was launched in 2013 and designed by Paris-based Australian Martin Grant.
In total, 35 different garments were originally produced featuring French navy suits and white shirts alongside Qantas red “variations” of ruby red and fuchsia pink.
However, newspapers reported that staff complained the outfits were “too sexy” and not practical for the physical work undertaken on an aircraft.
The Flight Attendants Association of Australia even said union members had been in touch, but Qantas later played down the concerns.
The current design debuted in 2013, but previous looks have been helmed by world-famous designers, including Peter Morrissey, Yves Saint Laurent and George Gross.
“Qantas will now engage several Australian designers to review the requirements and undertake a selection process for what will become the eleventh uniform in its history,” the carrier said.
“The next uniform designer will be announced in the coming months with Qantas planning to debut the new design in 2027.
The fresh branding comes alongside Qantas’ huge fleet renewal program that will transform the airline’s domestic and international aircraft.
Internationally, the carrier will receive 12 new 787 Dreamliners and 12 Airbus A350s to replace the bulk of its ageing A330 fleet, alongside a separate order for 12 specially adapted A350-1000 jets to launch Project Sunrise.
Domestically, the airline will purchase 20 Airbus A321XLRs and 29 A220-300s to fly its domestic routes, but with the option to buy many more.
Subsidiary brand Jetstar has already begun welcoming its new fleet of 38 A321neos, comprising 18 A321LRs and 20 A321XLR aircraft, alongside 13 A320neos.
