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Brisbane Airport has unveiled a new logo to mark its centennial year.
The new brandmark, resembling two overlapping ribbons in the shape of a “B”, replaces the existing logo used since 2013, but retains its “jet stream” inspiration.
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According to the airport, the colours of the ribbons “reflect the journey from land, over sea, to sky, mirroring the experience of taking off for a flight”.
“With our centenary, major improvements of both the Domestic and International terminals underway, and our $5 billion ‘Future BNE’ transformation well advanced, the timing feels right,” Sarah Whyte, head of communications and brand marketing at Brisbane Airport, said.
“In the years since we last refreshed our brand, the city of Brisbane has changed, the way we market our destination has evolved, and so has the airport.
“This new look reflects not only those changes but also the exciting new era that we’re entering as both the airport and Brisbane transform in the lead-up to 2032 and beyond.”
Andrew Begg, chief executive and creative director at Traffic Brand Agency, which consulted on the project, said the new branding “reflects Brisbane’s spirit and energy”.
“The design system draws inspiration from the dynamic shapes of the airport apron, forming containers for essential information,” he said.
“It captures a sense of freedom and progress, while staying true to the airport’s heritage and vision of connecting to the world and creating the future.”
Brisbane Airport’s $5 billion transformation program includes renovations to its domestic and international terminals, continued planning for a new terminal 3 precinct, aircraft parking and apron expansions, runway resurfacing, and a new aeromedical facility so medical repatriation and emergency services can be centralised at the airport.
According to Whyte, the “primary focus” of the airport remained the improvement of passenger facilities and services and infrastructure upgrades.
“In addition to all the work we’re doing to make using the airport better, it’s important we also send a visual message about the optimism and excitement that is pervading Brisbane right now,” she said.
“And we also want the 20,000 people who work on site here to share the excitement we have about the years to come, and the important role that their airport will continue to play in the life of this region.
“Our previous logo was designed to be quite corporate and business-like, but today we want to signal a sense of anticipation, excitement, and the limitless possibilities that aviation brings. We think our new logo does that.”
