Deregulation-Australia Pt.II

To Praise Deregulation, Not to Bury It Part II

This is our final article in our Deregulation Countdown series and examines the situation in Australia as we bade farewell to 38 years of the Two Airline Policy. Our previous two editions analysed what has occurred in both Canada and New Zealand since their domestic airways were fully deregulated. To better understand what may well occur locally, read on . . .

The Marketing of Air Services

The aviation business is more and more an extension of the tourist industry. Equally, in a deregulated environment, marketing is critical. The fact that the two major airlines have until now been guaranteed a 50% market share, give or take 3 or 4 percentage points, has meant little price competition. Instead, competition has focussed on service and also acquiring associated assets. This acquisition process by airlines is not unique to Australia, but in the Australian market it has placed the two carriers in a strong position, with pervasive vertical and horizontal linkages – including resort hotels and surface operations as well as acting as tour operators, wholesalers and travel agents.

This content is available exclusively to Australian Aviation members.
Login
Become a Member
To continue reading the rest of this article, please login.

or

To unlock all Australian Aviation magazine content and again unlimited access to our daily news and features, become a member today!
A monthly membership is only $5.99 or save with our annual plans.
PRINT
$49.95 for 1 year Become a Member
See benefits
  • Australian Aviation quarterly print & digital magazines
  • Access to In Focus reports every month on our website
PRINT + DIGITAL
$99.95 for 1 year Become a Member
$179.95 for 2 years Become a Member
See benefits
  • Unlimited access to all Australian Aviation digital content
  • Access to the Australian Aviation app
  • Australian Aviation quarterly print & digital magazines
  • Access to In Focus reports every month on our website
  • Access to our Behind the Lens photo galleries and other exclusive content
  • Daily news updates via our email bulletin
DIGITAL
$5.99 Monthly Become a Member
$59.95 Annual Become a Member
See benefits
  • Unlimited access to all Australian Aviation digital content
  • Access to the Australian Aviation app
  • Australian Aviation quarterly print & digital magazines
  • Access to In Focus reports every month on our website
  • Access to our Behind the Lens photo galleries and other exclusive content
  • Daily news updates via our email bulletin
You need to be a member to post comments. Become a member today!
Momentum Media Logo
Most Innovative Company
Copyright © 2007-2025 MOMENTUMMEDIA