Southwest, a Deregulation Winner

Is Southwest’s Success a Deregulation Pointer for Australia?

Amidst the convolutions of the US airline industry, where profits are as hard to come by as job security, there exists one airline that has delivered a profit in 18 of its 20 years, is nota member of a major CRS, doesn’t serve hot meals, prefers using secondary airports, doesn’t offer seat allocation and flies just one aircraft type.

That very unusual airline is Dallas based Southwest, an airline that definitely deserves further study by every airline executive as it continues to defy the trends set by larger and mostly less successful carriers.

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