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Virgin today officially relaunched its V Australia and Pacific Blue international carriers under the umbrella Virgin Australia brand.
The move to a single brand comes as Virgin Australia transitions away from its roots as a budget carrier.
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“The Virgin Australia name enables us to tap into the huge power of the Virgin brand around the world – a brand that signifies style, innovation, quality, value for money and the best service,” Virgin Australia CEO John Borghetti said. “The new identity has been designed with a clean and contemporary look and feel that encapsulates our company’s repositioning as the airline of choice for all market segments.”
- Virgin has officially relaunched its V Australia and Pacific Blue international carriers under the Virgin Australia brand. (Virgin Australia)
Aside from the updated aircraft livery, the rebranding will see new signage at key international ports, new-look travel documents and a consolidated Virgin Australia website, the company said.
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