Pac Blue to add premium economy

Pacific Blue has announced that it will add premium economy seats to its domestic New Zealand services as it seeks to increase its 11 per cent market share against competitors Air New Zealand and Jetstar.

Pacific Blue CEO Mark Pitt told the stuff.co.nz website, “The New Zealand public, they do want low fares, but they also want quality – that’s exactly the place in the market that Pacific Blue is.”

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