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Singapore Airlines has announced it will upgrade its long haul cabin products on its current fleet of 777-300ERs to mirror those introduced on eight new-build aircraft from last September.
The US$325m (A$347m) upgrade program will see new economy, business and first class seating and cabins fitted to 19 existing 777-300ERs from early 2015, with all aircraft to be equipped by late 2016.
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“Feedback about our next generation cabin products has been extremely positive and our customers have been asking for them to be fitted on more aircraft. We have listened,” the airline’s executive vice president commercial, Mak Swee Wah said. “This significant investment demonstrates our commitment to constantly enhancing our products and services, and further demonstrates our confidence in the future for premium full-service air travel.”
The new seats are currently available on select services to London Heathrow and Tokyo Narita, and were introduced after more than two years of development by BMW Group DesignworksUSA and James Park Associates. The new first class seat features a fixed-back shell design with curved side panels, an ergonomically sculpted cushion and adjustable headrest, and customised lighting. It is 88cm wide seat folds out to a 206cm long bed.
The new business class seat folds out to a 198cm full-flat bed, and has a padded headboard cushion and added storage space.
The new economy class product offers increased personal space and legroom, with new backrest cushions with side bolsters, and an ergonomically sculpted headrest cushion.
Paule
says:How can you improve on an already superb product? SIA’s 777 product has always been excellent!
Bert Foster
says:Isn’t amazing that SQ can think ahead with amenities and services for passengers on longer flights e.g.. legroom when qantas are cancelling services and forcing those that want to stay with the QF Group to fly JQ with decreasing legroom as evidence in the 787. Maybe they’ll just move to a different carrier instead.
Kim
says:Was hoping they’d introduce Premium Economy – the gap between Economy and Business is too great for many travellers. SIA -please consider!
Chris
says:@Kim, they have just announced this weekend that they will be introducing premium economy from late next year